LBCC pre-nursing student, Jason Riley, is also a Jefferson, Ore., volunteer firefighter. He completed his EMT training at LBCC in 2009 and has been a firefighter since 2008.
Acura's new baby SUV: Introducing the 2025 ADX
11 hours ago
Friday, April 16, 2010
Profile/Mug Shots
LBCC pre-nursing student, Jason Riley, is also a Jefferson, Ore., volunteer firefighter. He completed his EMT training at LBCC in 2009 and has been a firefighter since 2008.
Campus News Photo 2--Sand Volleyball Practice
Sand volleyball--Triana Crane style
In a practice game at the Activities Center on Wednesday, April 14, Triana Crane sends Chase Rogers airborne to return her volley, as his teammate, Mark Ekins, prepares to set-should he get the opportunity.
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Thursday, April 15, 2010
Edible Art
Student Marty Holgan prepares to create a masterpieceFirst, the bread...
Then, the cheese....
Crisp leaves of Romaine lettuce...
tomato slices...and cucumber slices.....
more cucumber slices....Red onion pieces...
......add black olivesAnd VOILA!
Online magazines: Are they making money?
Are magazines making money online? According to an article by Tom Foremski in the "Silicon Valley Watcher" dated March 22, 2007, that answer would be "no."
In the same article Helen Leggatt states, "despite investments totaling millions in marketing dollars, only a handful of the industry players present could claim more than 3 percent of their sales came from online."
I am speechless.
I spent $4.99 on a magazine filled with ads for a great number of products. I imagine that "someone" buys some of the items featured. But the "free" online version, which has similar content plus videos and links to numerous other sites and products I can enjoy, makes little to no money on the venture. In fact, according to this article, advertisers aren't making much money from the ads submitted, either.
Additionally, Foremski says, "The economics of publishing online can't support the people and processes that are needed to produce it.
It's because publishers have to compete against online publishers such as Google whose costs of publishing a page of content and ads is minuscule. The reason GOOG or YHOO or Craig's List can sell advertising cheaper is because they don't have to pay for their content.
It costs tens of thousands of dollars for newspapers and magazines to produce, market and distribute a "page" of content.
There is no way that they can compete against competitors whose comparable costs are pennies per page."
Unbelievable!
There was an interesting comment posted on March 23, 2007 from "Anonymous": For all the problems in traditional print publishing, I'd still be more likely to cite an article in the New York Times or Wall Street Journal than I would a blog posting about the same topic..... Credibility is still an issue with blogs. So is transparency. So is personal bias....but at least we tend to know where MSM is coming from, i.e., I may know the biases that they have, may even prefer a certain slant on content for that very reason."
Hmmm. More things to think about. Are the articles in the print and online versions of magazines the same?
I've been looking at leisure magazines. What about news magazines? Are online newspapers more blog than news content?
I guess that's another subject, but it is one I will be checking in the days ahead.
******************
I created a new blog list--it is at the bottom of the blog page.
In the same article Helen Leggatt states, "despite investments totaling millions in marketing dollars, only a handful of the industry players present could claim more than 3 percent of their sales came from online."
I am speechless.
I spent $4.99 on a magazine filled with ads for a great number of products. I imagine that "someone" buys some of the items featured. But the "free" online version, which has similar content plus videos and links to numerous other sites and products I can enjoy, makes little to no money on the venture. In fact, according to this article, advertisers aren't making much money from the ads submitted, either.
Additionally, Foremski says, "The economics of publishing online can't support the people and processes that are needed to produce it.
It's because publishers have to compete against online publishers such as Google whose costs of publishing a page of content and ads is minuscule. The reason GOOG or YHOO or Craig's List can sell advertising cheaper is because they don't have to pay for their content.
It costs tens of thousands of dollars for newspapers and magazines to produce, market and distribute a "page" of content.
There is no way that they can compete against competitors whose comparable costs are pennies per page."
Unbelievable!
There was an interesting comment posted on March 23, 2007 from "Anonymous": For all the problems in traditional print publishing, I'd still be more likely to cite an article in the New York Times or Wall Street Journal than I would a blog posting about the same topic..... Credibility is still an issue with blogs. So is transparency. So is personal bias....but at least we tend to know where MSM is coming from, i.e., I may know the biases that they have, may even prefer a certain slant on content for that very reason."
Hmmm. More things to think about. Are the articles in the print and online versions of magazines the same?
I've been looking at leisure magazines. What about news magazines? Are online newspapers more blog than news content?
I guess that's another subject, but it is one I will be checking in the days ahead.
******************
I created a new blog list--it is at the bottom of the blog page.
Online version of Men's Health Magazine
Continuing my quests--
Interesting! Things are a little bit different on the home page of Men's Health Magazine..
The print version has an article about Dwight Howard and his workout. The online version has a video: "Dwight Howard: MH Cover Guy."
One of the important things I saw was the space for comments. That is a great thing for online. And yes, right on front page there is an ad for a health beverage. I expected that, though.
However, the better thing about the online version is the ease of additional research--links, even to Facebook from the Powerade ad. There are links to sponsors. There is an interactive survey. It's funny how quickly we get comfortable with the interactive aspect.
I still don't understand all of the women that are added, but I guess that's what gets the men there to look.
Interesting! Things are a little bit different on the home page of Men's Health Magazine..
The print version has an article about Dwight Howard and his workout. The online version has a video: "Dwight Howard: MH Cover Guy."
One of the important things I saw was the space for comments. That is a great thing for online. And yes, right on front page there is an ad for a health beverage. I expected that, though.
However, the better thing about the online version is the ease of additional research--links, even to Facebook from the Powerade ad. There are links to sponsors. There is an interactive survey. It's funny how quickly we get comfortable with the interactive aspect.
I still don't understand all of the women that are added, but I guess that's what gets the men there to look.
Is the expected impact of men's magazines different from women's magazines
I'm looking at Women's Health and Men's Health magazines more closely to answer the question--what are the magazines trying to sell--health, sex, clothes, shoes, vehicles or what?
In Men's Health there is actually a "centerfold" girl, well, not exactly "center" because she's only on one page. But, you get my drift.
Here is what I found:
It is absolutely amazing! I expected ads pertaining to health, you know--vitamins, bottled water, diet foods, tennis shoes, but Tide and Febreze in the women's magazine? K-Y Jelly and a centerfold in the men's magazine? Incredible.
Who thinks of these things?
And, if I like anything I see, I have to order it by mail, or make a phone call, when I am browsing through print media as opposed to clicking to a link and making a purchase on line.
So, I'm wondering--is it different online? Is there an online version of either of these magazines? If so, is the advertising different and is it more accessible?
In Men's Health there is actually a "centerfold" girl, well, not exactly "center" because she's only on one page. But, you get my drift.
Here is what I found:
| ITEM | MEN'S MAGAZINE | WOMEN'S MAGAZINE |
| Clothing | 6 | 10 |
| Shoes | 5 | 5 |
| Deodorant | 2 | 1 |
| Cologne | 4 | |
| Hair | 4 | |
| Cars | 4 | 1 |
| Trucks | 1 | |
| Weight | 19 | 24 |
| Sex | 2 | 1 |
| Cancer | 2 | |
| Tampons | 1 | |
| Toilet tissue | 1 | |
| Dishes/Tide | 2 | |
| Cell phones | 1 | 1 |
| Insurance | 1 | |
| Febreze | 1 | |
| Vitamins | 1 | 1 |
| Time-off stuff | 1 | |
| Sports Beverages | 1 | 1 |
| Beer | 1 | |
| Tech | 1 | |
| Stocks | 1 | |
| Water | ||
| Golf | 2 | |
| Glasses | 1 | |
| Tires | 1 | |
| Motor oil | 1 | |
| Pet food | 1 | 1 |
It is absolutely amazing! I expected ads pertaining to health, you know--vitamins, bottled water, diet foods, tennis shoes, but Tide and Febreze in the women's magazine? K-Y Jelly and a centerfold in the men's magazine? Incredible.
Who thinks of these things?
And, if I like anything I see, I have to order it by mail, or make a phone call, when I am browsing through print media as opposed to clicking to a link and making a purchase on line.
So, I'm wondering--is it different online? Is there an online version of either of these magazines? If so, is the advertising different and is it more accessible?
Wednesday, April 14, 2010
Magazines: Are they still an influential media?
About Me--my magazine "expertise":
I am a recovered magazine-holic. I kept subscriptions to several--Woman's Day,Good Housekeeping, Ladies Home Journal, Reader's Digest, Redbook, Parents, Family Circle and frequently purchased others: Country Living, Backyard Living, PC Magazine, Bride, Glamour, Seventeen, Guideposts, Mother Earth News, Newsweek, Organic Gardening, Time, US News & World Report, National Geographic, Writer's Digest and several craft magazines--quilting, crocheting, etc., and that is not the end of the list. I have had collections that I have read from cover to cover, more than one time.
Realizing this and looking at this project, I decided to see if I could determine the level of influence these magazines are having on the lives of readers today, are they effective, cost effective, how the print forms compare to online versions.
As a writer, I like to write to convince as well as to inform. When I read magazines, that is what I look for, but I am wondering if have I purchased a little information scattered through an advertising collection.
I have heard comments about the influence of radio, television and music on society so many times that it is tempting to believe that those are the only influential types of media available or the only types that have a lot of influence.
When I walk through grocery stores, or stores like Wal-Mart or Fred Myers and look at the rows of magazines, I think people forget the importance of magazines. We are so used to TV, radio and other forms of media it is easy to forget the role of magazines--their availability at times when radio and TV are not available or are inappropriate.
Magazines are still very influential.
That's my opinion, but I stopped at a store today and purchased a few just to see if my opinion had merit. I believe it does.
From my own listed collection it is clear that there are magazines for just about every craft, magazines for wines, food, health and fitness, every sport, for men, women, parents,families, teachers, photographers, animal lovers, brides (I didn't see one for grooms--I wonder what that means?), children, teenagers, senior citizens, car enthusiasts, fishermen, cattlemen, cowboys, (even cowboys and Indians), racing enthusiasts, crosswords and games, horoscopes, relationships, recipes, how-to, travel--and there were more.
I decided to purchase Cowboys & Indians, Women's Health, Men's Health, Parent & Child, and another I had never heard of, "Marie Claire."
Just flipping through the pages one thing is immediately clear--these are major ad opportunities for everybody! At least six articles were "announced" on the cover of each magazine--seven or more on some of them.
After turning nearly 50 pages of "Marie Claire" I finally got to one story, "Big girl in a skinny world." (It was page 89.) At least one of every two pages prior to that page was an ad or contained an ad for something from clothes to makeup, jewelry, trips, hair products and beyond.
In Women's Health, the items that exist in every issue begin on page 12, however, no real "stories" begin until page 41. The ads throughout the magazine are numerous.
Interestingly, Men's Health found a way to get something other than ads in by page 17. There also actually seemed to be more articles of substance in this magazine. Was it possible that men were actually getting more information in their magazine? I would have to investigate.
Parent & Child was a little different--possibly because it is a Scholastic magazine. Information began on page 10, and while there were ads, they were a different kind of ad. Perhaps I would call them more "sensible" ads aimed at "sensible" parents. ("Marie Claire" had ads that seemed to be aimed at women who just had money to spend.)
There was something about that Cowboys and Indians magazine that was a bit different, and it wasn't just Noah Wyle on the cover. Yes, there were ads, but there were also lengthy articles. The ads also were about things that were more "interesting" somehow.
That is another thing I will have to investigate---next time.
I am a recovered magazine-holic. I kept subscriptions to several--Woman's Day,Good Housekeeping, Ladies Home Journal, Reader's Digest, Redbook, Parents, Family Circle and frequently purchased others: Country Living, Backyard Living, PC Magazine, Bride, Glamour, Seventeen, Guideposts, Mother Earth News, Newsweek, Organic Gardening, Time, US News & World Report, National Geographic, Writer's Digest and several craft magazines--quilting, crocheting, etc., and that is not the end of the list. I have had collections that I have read from cover to cover, more than one time.
Realizing this and looking at this project, I decided to see if I could determine the level of influence these magazines are having on the lives of readers today, are they effective, cost effective, how the print forms compare to online versions.
As a writer, I like to write to convince as well as to inform. When I read magazines, that is what I look for, but I am wondering if have I purchased a little information scattered through an advertising collection.
I have heard comments about the influence of radio, television and music on society so many times that it is tempting to believe that those are the only influential types of media available or the only types that have a lot of influence.
When I walk through grocery stores, or stores like Wal-Mart or Fred Myers and look at the rows of magazines, I think people forget the importance of magazines. We are so used to TV, radio and other forms of media it is easy to forget the role of magazines--their availability at times when radio and TV are not available or are inappropriate.
Magazines are still very influential.
That's my opinion, but I stopped at a store today and purchased a few just to see if my opinion had merit. I believe it does.
From my own listed collection it is clear that there are magazines for just about every craft, magazines for wines, food, health and fitness, every sport, for men, women, parents,families, teachers, photographers, animal lovers, brides (I didn't see one for grooms--I wonder what that means?), children, teenagers, senior citizens, car enthusiasts, fishermen, cattlemen, cowboys, (even cowboys and Indians), racing enthusiasts, crosswords and games, horoscopes, relationships, recipes, how-to, travel--and there were more.
I decided to purchase Cowboys & Indians, Women's Health, Men's Health, Parent & Child, and another I had never heard of, "Marie Claire."
Just flipping through the pages one thing is immediately clear--these are major ad opportunities for everybody! At least six articles were "announced" on the cover of each magazine--seven or more on some of them.
After turning nearly 50 pages of "Marie Claire" I finally got to one story, "Big girl in a skinny world." (It was page 89.) At least one of every two pages prior to that page was an ad or contained an ad for something from clothes to makeup, jewelry, trips, hair products and beyond.
In Women's Health, the items that exist in every issue begin on page 12, however, no real "stories" begin until page 41. The ads throughout the magazine are numerous.
Interestingly, Men's Health found a way to get something other than ads in by page 17. There also actually seemed to be more articles of substance in this magazine. Was it possible that men were actually getting more information in their magazine? I would have to investigate.
Parent & Child was a little different--possibly because it is a Scholastic magazine. Information began on page 10, and while there were ads, they were a different kind of ad. Perhaps I would call them more "sensible" ads aimed at "sensible" parents. ("Marie Claire" had ads that seemed to be aimed at women who just had money to spend.)
There was something about that Cowboys and Indians magazine that was a bit different, and it wasn't just Noah Wyle on the cover. Yes, there were ads, but there were also lengthy articles. The ads also were about things that were more "interesting" somehow.
That is another thing I will have to investigate---next time.
Friday, April 9, 2010
Albany Police Vehicle Involved in Collision With LBCC Student
On Monday, at about 11:15 a.m., an LBCC student's vehicle was involved in a collision with an Albany Police Department SUV at the corner of Belmont and Highway 99E, just north of campus. Because the accident involved a police department vehicle, the Linn County Sheriff's Department is conducting the investigation. No further details were available Tuesday.
Sunday, April 4, 2010
Words that make you think....
The sign in the Registration window says: "Graduation applications get turned into Admissions."
Does this notify students that graduation applications become admissions, go in the direction of Admissions or inform them of the place they should submit the applications?
Friday, April 2, 2010
Campus News Photos
Rob,
The 2 pics above the *** are the only ones to grade this week.
Quiet Moments:
Students Casi Ward and Vurthy Pen found a quiet spot in Takena Hall to read.
******************************************************************************
Spring Term Begins
At a Glance
Who: Various LBCC students
What: Get involved in the business of a new term
When: March 29 through April 2, 2010
Where: On LBCC Albany campus
This week LBCCs Albany campus was buzzing with activity as students completed enrollment procedures and began classes. Many avoided the long lines at the Bookstore by shopping during spring break.
Seville and Sebastian Strickler look for the right backpack...
Sara Avilti and Brittany Reynolds chat as they wait in line--
while Andrew Decker, president of the Honor Society, assists Amber Austin with her purchase. All this takes place under the watchful eye of Rich Stoneberg, "the Guardian" of the book store lines.
Travis Eichner takes a break in the sun
while Kortnie Jazmin studies.
While elsewhere on campus, students enjoy a variety of activities during the week: studying, reading a favorite newspaper (the Commuter), visiting with friends, playing a game of Hacky Sack, a game of basketball in the activity center, while others enjoy a baseball game. One student even enjoys a nap.
Dick Gentry, a returning veteran, displays a leather jacket with a message.
Angelina Gardner checks for messages.
The 2 pics above the *** are the only ones to grade this week.
Quiet Moments:
Students Casi Ward and Vurthy Pen found a quiet spot in Takena Hall to read.
******************************************************************************
Spring Term Begins
At a Glance
Who: Various LBCC students
What: Get involved in the business of a new term
When: March 29 through April 2, 2010
Where: On LBCC Albany campus
This week LBCCs Albany campus was buzzing with activity as students completed enrollment procedures and began classes. Many avoided the long lines at the Bookstore by shopping during spring break.
Seville and Sebastian Strickler look for the right backpack...
Sara Avilti and Brittany Reynolds chat as they wait in line--
while Andrew Decker, president of the Honor Society, assists Amber Austin with her purchase. All this takes place under the watchful eye of Rich Stoneberg, "the Guardian" of the book store lines.
Travis Eichner takes a break in the sun
while Kortnie Jazmin studies.
While elsewhere on campus, students enjoy a variety of activities during the week: studying, reading a favorite newspaper (the Commuter), visiting with friends, playing a game of Hacky Sack, a game of basketball in the activity center, while others enjoy a baseball game. One student even enjoys a nap.
Dick Gentry, a returning veteran, displays a leather jacket with a message.
Angelina Gardner checks for messages.
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