Mercedes Built A 35-Unit G-Wagen America Can’t Buy
2 months ago
Tuesday, May 4, 2010
Panelists discuss covering local news as if people matter
Friday, April 16, 2010
Profile/Mug Shots
LBCC pre-nursing student, Jason Riley, is also a Jefferson, Ore., volunteer firefighter. He completed his EMT training at LBCC in 2009 and has been a firefighter since 2008.
Campus News Photo 2--Sand Volleyball Practice
Sand volleyball--Triana Crane style
In a practice game at the Activities Center on Wednesday, April 14, Triana Crane sends Chase Rogers airborne to return her volley, as his teammate, Mark Ekins, prepares to set-should he get the opportunity.
********************************************************************************
-
Thursday, April 15, 2010
Edible Art
Student Marty Holgan prepares to create a masterpieceFirst, the bread...
Then, the cheese....
Crisp leaves of Romaine lettuce...
tomato slices...and cucumber slices.....
more cucumber slices....Red onion pieces...
......add black olivesAnd VOILA!
Online magazines: Are they making money?
Are magazines making money online? According to an article by Tom Foremski in the "Silicon Valley Watcher" dated March 22, 2007, that answer would be "no."
In the same article Helen Leggatt states, "despite investments totaling millions in marketing dollars, only a handful of the industry players present could claim more than 3 percent of their sales came from online."
I am speechless.
I spent $4.99 on a magazine filled with ads for a great number of products. I imagine that "someone" buys some of the items featured. But the "free" online version, which has similar content plus videos and links to numerous other sites and products I can enjoy, makes little to no money on the venture. In fact, according to this article, advertisers aren't making much money from the ads submitted, either.
Additionally, Foremski says, "The economics of publishing online can't support the people and processes that are needed to produce it.
It's because publishers have to compete against online publishers such as Google whose costs of publishing a page of content and ads is minuscule. The reason GOOG or YHOO or Craig's List can sell advertising cheaper is because they don't have to pay for their content.
It costs tens of thousands of dollars for newspapers and magazines to produce, market and distribute a "page" of content.
There is no way that they can compete against competitors whose comparable costs are pennies per page."
Unbelievable!
There was an interesting comment posted on March 23, 2007 from "Anonymous": For all the problems in traditional print publishing, I'd still be more likely to cite an article in the New York Times or Wall Street Journal than I would a blog posting about the same topic..... Credibility is still an issue with blogs. So is transparency. So is personal bias....but at least we tend to know where MSM is coming from, i.e., I may know the biases that they have, may even prefer a certain slant on content for that very reason."
Hmmm. More things to think about. Are the articles in the print and online versions of magazines the same?
I've been looking at leisure magazines. What about news magazines? Are online newspapers more blog than news content?
I guess that's another subject, but it is one I will be checking in the days ahead.
******************
I created a new blog list--it is at the bottom of the blog page.
In the same article Helen Leggatt states, "despite investments totaling millions in marketing dollars, only a handful of the industry players present could claim more than 3 percent of their sales came from online."
I am speechless.
I spent $4.99 on a magazine filled with ads for a great number of products. I imagine that "someone" buys some of the items featured. But the "free" online version, which has similar content plus videos and links to numerous other sites and products I can enjoy, makes little to no money on the venture. In fact, according to this article, advertisers aren't making much money from the ads submitted, either.
Additionally, Foremski says, "The economics of publishing online can't support the people and processes that are needed to produce it.
It's because publishers have to compete against online publishers such as Google whose costs of publishing a page of content and ads is minuscule. The reason GOOG or YHOO or Craig's List can sell advertising cheaper is because they don't have to pay for their content.
It costs tens of thousands of dollars for newspapers and magazines to produce, market and distribute a "page" of content.
There is no way that they can compete against competitors whose comparable costs are pennies per page."
Unbelievable!
There was an interesting comment posted on March 23, 2007 from "Anonymous": For all the problems in traditional print publishing, I'd still be more likely to cite an article in the New York Times or Wall Street Journal than I would a blog posting about the same topic..... Credibility is still an issue with blogs. So is transparency. So is personal bias....but at least we tend to know where MSM is coming from, i.e., I may know the biases that they have, may even prefer a certain slant on content for that very reason."
Hmmm. More things to think about. Are the articles in the print and online versions of magazines the same?
I've been looking at leisure magazines. What about news magazines? Are online newspapers more blog than news content?
I guess that's another subject, but it is one I will be checking in the days ahead.
******************
I created a new blog list--it is at the bottom of the blog page.
Online version of Men's Health Magazine
Continuing my quests--
Interesting! Things are a little bit different on the home page of Men's Health Magazine..
The print version has an article about Dwight Howard and his workout. The online version has a video: "Dwight Howard: MH Cover Guy."
One of the important things I saw was the space for comments. That is a great thing for online. And yes, right on front page there is an ad for a health beverage. I expected that, though.
However, the better thing about the online version is the ease of additional research--links, even to Facebook from the Powerade ad. There are links to sponsors. There is an interactive survey. It's funny how quickly we get comfortable with the interactive aspect.
I still don't understand all of the women that are added, but I guess that's what gets the men there to look.
Interesting! Things are a little bit different on the home page of Men's Health Magazine..
The print version has an article about Dwight Howard and his workout. The online version has a video: "Dwight Howard: MH Cover Guy."
One of the important things I saw was the space for comments. That is a great thing for online. And yes, right on front page there is an ad for a health beverage. I expected that, though.
However, the better thing about the online version is the ease of additional research--links, even to Facebook from the Powerade ad. There are links to sponsors. There is an interactive survey. It's funny how quickly we get comfortable with the interactive aspect.
I still don't understand all of the women that are added, but I guess that's what gets the men there to look.
Is the expected impact of men's magazines different from women's magazines
I'm looking at Women's Health and Men's Health magazines more closely to answer the question--what are the magazines trying to sell--health, sex, clothes, shoes, vehicles or what?
In Men's Health there is actually a "centerfold" girl, well, not exactly "center" because she's only on one page. But, you get my drift.
Here is what I found:
It is absolutely amazing! I expected ads pertaining to health, you know--vitamins, bottled water, diet foods, tennis shoes, but Tide and Febreze in the women's magazine? K-Y Jelly and a centerfold in the men's magazine? Incredible.
Who thinks of these things?
And, if I like anything I see, I have to order it by mail, or make a phone call, when I am browsing through print media as opposed to clicking to a link and making a purchase on line.
So, I'm wondering--is it different online? Is there an online version of either of these magazines? If so, is the advertising different and is it more accessible?
In Men's Health there is actually a "centerfold" girl, well, not exactly "center" because she's only on one page. But, you get my drift.
Here is what I found:
| ITEM | MEN'S MAGAZINE | WOMEN'S MAGAZINE |
| Clothing | 6 | 10 |
| Shoes | 5 | 5 |
| Deodorant | 2 | 1 |
| Cologne | 4 | |
| Hair | 4 | |
| Cars | 4 | 1 |
| Trucks | 1 | |
| Weight | 19 | 24 |
| Sex | 2 | 1 |
| Cancer | 2 | |
| Tampons | 1 | |
| Toilet tissue | 1 | |
| Dishes/Tide | 2 | |
| Cell phones | 1 | 1 |
| Insurance | 1 | |
| Febreze | 1 | |
| Vitamins | 1 | 1 |
| Time-off stuff | 1 | |
| Sports Beverages | 1 | 1 |
| Beer | 1 | |
| Tech | 1 | |
| Stocks | 1 | |
| Water | ||
| Golf | 2 | |
| Glasses | 1 | |
| Tires | 1 | |
| Motor oil | 1 | |
| Pet food | 1 | 1 |
It is absolutely amazing! I expected ads pertaining to health, you know--vitamins, bottled water, diet foods, tennis shoes, but Tide and Febreze in the women's magazine? K-Y Jelly and a centerfold in the men's magazine? Incredible.
Who thinks of these things?
And, if I like anything I see, I have to order it by mail, or make a phone call, when I am browsing through print media as opposed to clicking to a link and making a purchase on line.
So, I'm wondering--is it different online? Is there an online version of either of these magazines? If so, is the advertising different and is it more accessible?
Subscribe to:
Posts (Atom)
