Is the expected impact of men's magazines different from women's magazines

I'm looking at Women's Health and Men's Health magazines more closely to answer the question--what are the magazines trying to sell--health, sex, clothes, shoes, vehicles or what?

In Men's Health there is actually a "centerfold" girl, well, not exactly "center" because she's only on one page.  But, you get my drift. 

Here is what I found:

ITEM	MEN'S MAGAZINE	WOMEN'S MAGAZINE
Clothing	6	10
Shoes	5	5
Deodorant	2	1
Cologne	4
Hair	4
Cars	4	1
Trucks	1
Weight	19	24
Sex	2	1
Cancer		2
Tampons		1
Toilet tissue		1
Dishes/Tide		2
Cell phones	1	1
Insurance	1
Febreze		1
Vitamins	1	1
Time-off stuff	1
Sports Beverages	1	1
Beer	1
Tech	1
Stocks	1
Water
Golf	2
Glasses	1
Tires	1
Motor  oil	1
Pet food	1	1

              
It is absolutely amazing!  I expected ads pertaining to health, you know--vitamins, bottled water, diet foods, tennis shoes, but Tide and Febreze in the women's magazine?  K-Y Jelly and a centerfold in the men's magazine?  Incredible.

Who thinks of these things?

And, if I like anything I see, I have to order it by mail, or make a phone call, when I am browsing through print media as opposed to clicking to a link and making a purchase on line.

So, I'm wondering--is it different online?  Is there an online version of either of these magazines?  If so, is the advertising different and is it more accessible?